Companies are embracing a new hardcore culture. Here's what you should do.

In today’s evolving workplace, major corporations such as AT&T, Amazon, and Meta are reversing the flexible work trends that became popular during and after the pandemic. Instead, they are reasserting traditional in-office expectations and performance-based advancement. A memo from AT&T CEO John Stankey exemplifies this shift. He announced that AT&T is moving away from a culture built on hierarchy and “familial” values toward one emphasizing “capability, contribution, and commitment.” Stankey made it clear that employees unwilling to adapt to this more demanding, office-centered culture should seek opportunities elsewhere. His message mirrors that of other prominent executives like Amazon’s Andy Jassy, who has emphasized that in-person collaboration is vital to company culture, and Meta’s leadership, which has increased performance expectations.

Experts interviewed by Business Insider note that these shifts signal a “no-nonsense” era in corporate work. Yale professor Jeffrey Sonnenfeld remarked that personal convenience and work-life balance are no longer priorities for many employers, while career advisor Amanda Goodall added that companies now see alignment with leadership goals as essential — those who resist may be viewed as “disposable.” Career experts such as Jasmine Escalera recommend that job seekers and employees focus on performance metrics and align their communication with a company’s values if they want to succeed.

Amid these changing dynamics, workplace strategist Jennifer Moss offers a human-centered perspective. As the author of *Why Are We Here?*, Moss emphasizes that even within rigid and demanding work environments, employees can take steps to preserve well-being and fulfillment. She suggests building friendships with coworkers, maintaining small rituals like daily walks to create balance, and mapping out long-term career goals to ensure that work remains meaningful. According to Moss, if employees choose to remain in such an environment, they should make conscious efforts to find enjoyment and purpose: “It is a long life, and work plays a big role in our lifespan and our long-term health.” Her advice underscores the importance of emotional resilience and proactive self-care in navigating a workplace culture increasingly defined by performance pressure and reduced flexibility.

Ultimately, the article portrays a tightening labor landscape where adaptability is crucial. Workers must carefully evaluate their priorities—whether to embrace the new, performance-driven norms or seek alternative environments more aligned with their personal values. Moss’s insights stand out as a reminder that maintaining human connection and personal well-being remains essential, even as corporate expectations harden.